Quick answer: A redesign replaces the parts that fail and keeps the addresses and facts that already bring enquiries. Old URLs should point at the closest new page. Starter (£150) or Business (£295) can be enough when the page count stays small. A larger move, including a shop, is usually Growth at £495 or a quoted project.
Maidstone firms often arrive with a site from five or ten years ago: a phone number in a picture, a menu that no longer matches the offer, and pages nobody links to. The rebuild should start from what still earns calls, not from a theme gallery.
What to keep from the old site
Keep the domain, the business name and the phone number unless there is a real reason to change them. Changing all three at once makes you look like a new company to customers and to Google.
Keep pages that already describe a service you still sell. Rewrite them. Do not delete a useful page because the new design has no box for it. The design follows the content, not the other way round.
Drop pages that are out of date, duplicated, or about services you stopped. A shorter site is a successful redesign if every remaining page has a job. Count the enquiries those old pages still produce before you archive them. A quiet page about a service you still sell may be quiet because it is hard to find, not because the service is unwanted.
Addresses and redirects
Every old address that people or other sites might use needs a single redirect to the closest new page. A redirect to the homepage for everything is how enquiries and bookmarks die. We test the list before launch.
If a page is gone because the service is gone, say so or send people to the nearest alternative, not to a soft error that looks like the site is broken. The website redesign page describes that mapping.
New addresses should be short and stable. Avoid dates, town-name spam and folder chains. You will live with the address for years. Write the redirect list in a spreadsheet with the old address, the new address and a note of why that pair is the closest match.
Content worth rewriting
Read the old pages aloud. Keep sentences a customer would still believe. Replace claims you cannot evidence, including borrowed reviews and statistics with no source.
Photos of the old shopfront are fine if the shopfront is still true. If you have moved from Maidstone to a unit in Aylesford, the photos and the address change together.
The graphic on this article is an example of a refresh, with blank panels. It is not a picture of anyone’s previous website and should not be captioned as one.
Which package a redesign uses
If you are replacing a three-page brochure with another three-page brochure, Starter at £150 is the honest fit. If you are splitting services that were previously crammed into one page, Business at £295 and six pages is the usual step.
Growth at £495 comes in when the redesign includes a shop, bookings, or a much larger set of pages. A change of colour is not Growth. A change of catalogue often is.
First-year domain, hosting and SSL are included when we set those up as part of the package. If you already own the domain, it stays yours. Year two renewals are around £60 to the providers.
The weeks after launch
After launch we watch for missing pages, broken forms and addresses that still 404. A redesign is not finished on the evening it goes live. Plan a short period to fix what real visitors find.
Tell regular customers the site has changed if they book from memory. A new menu that hides the phone number will feel like you have closed, even if the design is better.
A small rebuild is often ready in a few weeks once the redirects and the words are agreed. Start with a consultation and bring the current address list, even if it is only a spreadsheet.